02-171201_해양보호구역_브랜드_발굴_국제워크숍_프로그램지_최종_한영.pdf

1. 개 요

❍ 일 시: 2017년 12월 5일(화)~6일(수) 1박 2일

❍ 장 소: 티마크 호텔 명동 ※서울특별시 중구 충무로 15 (3,4호선 충무로역)

❍ 주 최: 해양수산부, 해양환경관리공단

❍ 주 관: 지역해양보호구역센터 네트워크, 생태지평연구소

❍ 참석자: 해양보호구역 관리자, 해양보호구역 지역관리위원회 위원, 지역주민, 갯벌생태안내인, NGO, 해양수산부, 지방해양수산청, 해양환경관리공단 등 60여명

1. Outline

○ Date: Dec 5(Tue)~6(Wed), 2017

○ Venue: Tmark Hotel in Myongdong, Seoul

○ Hosted by: Ministry of Ocean and Fisheries, Korea Marine Environment Management Corporation(KOEM)

○ Organized by: Local Marine Protected Area Centers Network, Eco-Horizon Institute

○ Participant: Ministry of Ocean and Fisheries, Regional Office of Oceans and Fisheries, KOEM, MPA Managers, Members of Local MPA Management Committee, local residents, Getbol Eco-Guide, NGOs

2. Purpose

○ To develop the MPA Pride Campaign based on the Local MPA Centers Network through;

1) New understanding of significance and meaning of MPA at the national and regional level

2) Establishment of a joint brand value plan for MPA

3) Revitalization of Local MPA Management Committee

○ To establish the 2018 regional business plans and direction setting for MPA brand value;

1) Reflection of MPA management budgets

2) Establishment of the foundation for the sustainable regional projects for local brand value

○ To seek ways linked with good management practices of Wadden Sea, Sabah Island(Malaysia) and the MPA management policy and fisheries policy

○ Ultimately to establish a systematic conservation and management system for MPAs and to realize the MPA that residents are happy with through setting up the region activation Win-Win strategy

3. Key Points of the Workshop

○ Discussion on the ways to apply the field-based 'MPA brand value' in order to increase the acceptance on the MPA designation and value recognition

○ Looking for ways to enhance the brand value of the MPA through the Pride Campaign to promote citizen about the importance of MPA and ‘Pride’ for local residents in MPA

○ Participation of the members of Local MPA Management Committee in identifying the MPA resources, and joint discussion on the measures to enhance brand value applicable to regions