02-171201_해양보호구역_브랜드_발굴_국제워크숍_프로그램지_최종_한영.pdf
1. 개 요
❍ 일 시: 2017년 12월 5일(화)~6일(수) 1박 2일
❍ 장 소: 티마크 호텔 명동 ※서울특별시 중구 충무로 15 (3,4호선 충무로역)
❍ 주 최: 해양수산부, 해양환경관리공단
❍ 주 관: 지역해양보호구역센터 네트워크, 생태지평연구소
❍ 참석자: 해양보호구역 관리자, 해양보호구역 지역관리위원회 위원, 지역주민, 갯벌생태안내인, NGO, 해양수산부, 지방해양수산청, 해양환경관리공단 등 60여명
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International Workshop on Building Brand Value for Marine Protected Area with Local Communities |
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1. Outline
○ Date: Dec 5(Tue)~6(Wed), 2017
○ Venue: Tmark Hotel in Myongdong, Seoul
○ Hosted by: Ministry of Ocean and Fisheries, Korea Marine Environment Management Corporation(KOEM)
○ Organized by: Local Marine Protected Area Centers Network, Eco-Horizon Institute
○ Participant: Ministry of Ocean and Fisheries, Regional Office of Oceans and Fisheries, KOEM, MPA Managers, Members of Local MPA Management Committee, local residents, Getbol Eco-Guide, NGOs
2. Purpose
○ To develop the MPA Pride Campaign based on the Local MPA Centers Network through;
1) New understanding of significance and meaning of MPA at the national and regional level
2) Establishment of a joint brand value plan for MPA
3) Revitalization of Local MPA Management Committee
○ To establish the 2018 regional business plans and direction setting for MPA brand value;
1) Reflection of MPA management budgets
2) Establishment of the foundation for the sustainable regional projects for local brand value
○ To seek ways linked with good management practices of Wadden Sea, Sabah Island(Malaysia) and the MPA management policy and fisheries policy
○ Ultimately to establish a systematic conservation and management system for MPAs and to realize the MPA that residents are happy with through setting up the region activation Win-Win strategy
3. Key Points of the Workshop
○ Discussion on the ways to apply the field-based 'MPA brand value' in order to increase the acceptance on the MPA designation and value recognition
○ Looking for ways to enhance the brand value of the MPA through the Pride Campaign to promote citizen about the importance of MPA and ‘Pride’ for local residents in MPA
○ Participation of the members of Local MPA Management Committee in identifying the MPA resources, and joint discussion on the measures to enhance brand value applicable to regions